Professional Title: Assistant Professor, Marketing
Organization: Utah State University
Sessions: Session 2
ANTJE GRAUL is an Assistant Professor of Marketing at Utah State University. Her research interests lie in the area of consumer decision-making and behavior regarding sustainable modes of consumption such as carsharing and electric vehicle adoption. Before following her research interest, she spent two years in the industry focusing on marketing communications and public relations at the BMW Group, Germany. Her projects included the strategic development and implementation of a carsharing project in Berlin.