Panelists & Speakers

Photo of Lance Barton

Lance Barton

Professional Title: Medium Duty Sales Manager - West Region

Organization: Kenworth Truck Company

Sessions: Session 1


• Associates Degree in Journalism; Bachelor’s in Business Marketing and Sales; Masters in Secondary Education • Former College and Pro Basketball Player 2005-7 & 07-09 • Entrepreneur and Small Business Owner 2010-2014 • 10 Years in the Trucking/Transportation Industry. • 2014 Entered the Trucking Industry as a Truck Sales Rep and Leasing Rep for NorCal Kenworth in the Bay area. • 2018 World’s Best Recipient and President’s Award • Sales Management Western Peterbilt and Western Truck Centers • Jan 2020: Western Region Medium Duty Sales Manager Kenworth (PACCAR) • Part of Team that Designed and Implemented Kenworth’s Battery Electric Sales Strategy for N. America and sepcific CARB States • Part of First Kenworth BEV Customer Sale • Through Training and Certification received Advanced BEV Knowledge and “Expertise” • Part of Kenworth’s BEV and Advanced Technology Sales Council